Ideas, Information, insights and inspirations for business â€" Steve Kayser, Editor. ... IC Systems, for example, impressed dentists by telling them that the company has collected $20 million in past due bills over the past 2 years aloneâ€"a number which creates the perception of a service that works. Element #6. Establish credibility. In addition to the benefits you offer, the products and services you deliver that offer these benefits, and the results you have achieved, ...
